[fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”20″ margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”2_3″ layout=”2_3″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_title margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” size=”1″ content_align=”left” style_type=”default” sep_color=””]

Σούπερ μάρκετ: Στο ένα χέρι το καλάθι, στο άλλο το… κινητό – Τι ψωνίζετε όταν χαζεύετε στα social media;

[/fusion_title][fusion_text] Βρίσκεστε σε έναν από τους διαδρόμους του σούπερ μάρκετ… Έχετε στο ένα χέρι το καλάθι και στο άλλο χέρι το κινητό σας, πατώντας «καρδούλες» στις φωτογραφίες των φίλων σας στο Instagram. Μέχρι εδώ καλά; Όχι, δεν είναι καλά… Άραγε, πώς μπορούν τα κινητά να μας οδηγήσουν σε κακές διατροφικές επιλογές; Κι όμως, όταν είμαστε στο σούπερ μάρκετ για να κάνουμε τα ψώνια μας, καλό θα ήταν να μην ασχολούμαστε με τo κινητό μας. Μια νέα και ιδιαίτερα ενδιαφέρουσα μελέτη έδειξε ότι οι άνθρωποι που ενώ ψώνιζαν χρησιμοποιούσαν το κινητό τους για άσχετα πράγματα, όπως το να χαζεύουν στα social media ή να στέλνουν μηνύματα σε κάποιο φίλο, αγόρασαν περισσότερα προϊόντα από αυτά που είχαν στη λίστα τους! Και σαν να μην έφτανε αυτό, τα… επιπλέον προϊόντα που έβαλαν στο καλάθι τους δεν ήταν ήταν κάποιο φρούτο ή λαχανικό. Οι αγορές ήταν κυρίως συσκευασμένα τρόφιμα χαμηλής διατροφικής αξίας! Σύμφωνα με την έρευνα, η οποία δημοσιεύτηκε στο περιοδικό της Ακαδημίας Επιστημών Μάρκετινγκ, τη στιγμή που διαλέγετε τι να αγοράσετε και ταυτόχρονα ασχολείστε με το κινητό, οι δύο αυτές ασχολίες ανταγωνίζονται η μια την άλλη, σας αποσπάται η προσοχή και δεν μπορείτε να κάνετε σωστά καμία από τις δύο. Οπότε την επόμενη φορά που θα είστε στο σούπερ μάρκετ, χρησιμοποιήστε το κινητό σας μόνο για να δείτε τι έχετε σημειώσει στη λίστα των αγορών σας. Έτσι θα έχετε κάνει πιο συνειδητοποιημένες αγορές και θα καταλήξετε με πολύ πιο υγιεινά τρόφιμα στο καρότσι σας! 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