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One pizza = Four hours of training – New era for food labeling?

[/fusion_title][fusion_text] How would you feel if the labels of the food you buy in the supermarket already had information on how much exercise you would need to do to “burn” the calories you consumed? According to a British study, consumers would be more careful about the food they put in their basket if they knew they had to walk for 4 hours to “get rid” of the calories of a pizza or run for 22 minutes to balance out the calories of a chocolate cereal bar. Experts say that information on the labels would persuade people to choose lower-calorie food as well as a healthier diet. After all, the ultimate goal is to reduce obesity rates in the general population. According to scientists at Loughborough University, who carefully studied a total of 14 surveys, these labels could “cut” up to 200 calories from someone’s daily diet. Furthermore, according to experts in the Journal of Epidemiology and Community Health, such a development would have an essentially positive effect on British obesity levels. According to lead researcher Amanda Daley, “we are interested in finding different ways to persuade consumers to make the right decisions about their diet and nudge them into exercise.” This idea of “labelling food with exercise calories” will help people understand their eating habits and motivate them to make healthier choices. “We know that consumers are often unaware of the calories they eat. But with this practice, they will know that a chocolate muffin contains 500 calories and that’s about 50 minutes of running,” said Professor Amanda Daley. 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